People are Serious about Pillows

Risk #1: Overtechify

imagesipod-speaker-pillow-neck_TDypU_24702

Can you believe the speaker pillow on the right costs almost $500? And the one on the left has a worse speaker than may cell phone from 2005. Pillowmakers, make pillows, leave the HQ music to the pros.

Risk #2: Take yourself too seriously

20120144550_0141Sm4exPPEL._SL500_AA300_

Changing behaviors is a natural part of being a designer, but that doesn’t mean I won’t laugh at you if you walk in wearing a ponchillo. 

Risk 3: Make it do everything

slide_11_camping_buddy_simple_pillow.png51yMEbFgmxL._SS500_

It does everything? Really? Just what I was hoping for, a pillow with more functionality! My pillows at home are sooooo booooring.

YES: Be honest and playful

31PPCYNENPL._AA300_41NF4CSrmcL._SL500_AA300_

It’s what follows the “Ahh” or “Haha” that really counts: “Ahh, that makes so much sense” vs. “Ahh, I would never use that” or “Haha, that is so cute” vs. “Haha, what a kitchy piece of junk” is all the difference in the world.