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Video Notes : from class

#chrisRand

Here are the notes we took during last class on the video examples Becky orchestrated for us. In the comment section, please add anything I left out and I will amend this post.

AUDIENCE : (get to IT in the first 15 seconds)

  • potential customers
  • gadget freaks
  • tech industry folks
  • entertainment
  • other makers

TECHNIQUES :

  • write a script
  • story arc
  • implying thought through close-ups (intrigue)
  • manual focus
  • variety of shots
  • point of view
  • perspective
  • white balance
  • depth of field
  • call to action
  • concise editing
  • audio quality
  • tripod
  • free-hand camera (not a tripod)
  • split screen

VISUAL STYLE:

  • intrigue
  • cool subject
  • provocation
  • humor
  • clarity through repetition
  • don’t leave the audience hanging
  • nuance
  • object as character
  • empowerment
  • emotion
  • empathy

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